Bild "spare".

Play as a Psychic Space.

Bild is a game for adults. An invitation to return to the primal gesture of building — without purpose, without rules, without an expected outcome. Simply for the pleasure of doing it.

Numerous psychological studies highlight the importance of play even (and especially) in adulthood. Playing stimulates creativity, reduces stress, encourages lateral thinking, and keeps our capacity to imagine alive. In a world that constantly asks us to be productive, Bild offers a suspended space where adults can experience another way of being: free, playful, intuitive.

The project stems from a reflection on the value of touch and material as activators of the imagination. Bild’s “bricks” are made from 5 cm thick felt, produced by Feltrificio Biellese and hand-dyed to create a palette that evokes worlds and possibilities. The material—warm, porous, and unexpected—immediately invites tactile exploration: you want to touch it, to pick it up. And, almost unconsciously, you begin to play. You build, dismantle, and recompose.
Just like children do.

The "spare" composition is unique and made with 18 felt blocks. It's sold inside a frame, which also serves as its box, allowing it to be hung on the wall as a decorative piece when not being used for play. This way, it can be stored, displayed, or rearranged freely, according to personal taste and creativity.